Sigplex Solutions Pvt. Ltd.

We are looking for an SEO expert to manage all search engine optimization and marketing activities for an e-commerce venture in wellness products.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all campaigns on Google, Yahoo and Bing in order to maximize ROI.Responsibilities- Develop optimization strategies that increase the company's search engine results rankings- Research SEO keywords to use throughout the company's website and marketing materials. Perform ongoing keyword discovery, expansion and optimization- Work with the development team to ensure SEO best practices are properly implemented on newly developed code- Research and analyze competitor advertising links- Update content and website links for maximum optimization and search engine rankings- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track, report, and analyze website analytics and PPC initiatives and campaigns- Optimize landing pages for search engine marketing- Research and implement search engine optimization recommendationsRequirements- Proven SEO experience- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.- Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)- Experience with A/B and multivariate experiments- Working knowledge of HTML, CSS, and JavaScript development and constraints. - Familiarity with WordPress or other content management systems- Knowledge of ranking factors and search engine algorithms- Up-to-date with the latest trends and best practices in SEO and SEM

Our company is looking for an experienced Content Writer to develop engaging blog posts, articles, product descriptions, social media content, and online copy. We are seeking a content writer who can assist us in expanding our digital footprint and driving additional value through online content.Responsibilities for Content Writer1. Produce well-researched content for publication online and in print2. Organize writing schedules to complete drafts of content or finished projects within deadlines3. High level of creativity as well as the ability to utilize content tools to manage writings.4. Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs5. Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search resultsQualifications for Content Writer1. Proven record of excellent writing demonstrated in a professional portfolio2. Ability to work on multiple projects with different objectives simultaneously3. Good time management skills, including prioritizing, scheduling, and adapting as necessary4. Experience in writing content related to Wellness/ Healthcare products will be an added advantage for the content writer.Interested candidates, please forward your cv attached with your portfolio