SIB Infotech Pvt. Ltd.

West Delhi

Exciting Opportunity for Senior PPC SpecialistWe are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.Key Responsibilities:You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metricsDeveloping and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.

Any Graduate degree from recognized college.2-6 years of experience in the digital marketing landscape.Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.Must have experience managing big ad budgets and getting ROI.Google Ads Certification or equivalent professional certification is preferred.Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.Ability to multitask and prioritize tasks effectively in a fast-paced environment.Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

We are seeking a talented and experienced SEO Team Lead with a focus on content optimization to lead our SEO efforts and drive organic traffic growth. As the SEO Team Lead, you will be responsible for developing and executing content-focused SEO strategies to improve website visibility, increase rankings, and drive quality traffic. The ideal candidate will have a proven track record of success in content optimization, strong leadership skills, and a deep understanding of SEO best practices.Requirements:Any Bachelor's degree in marketing, business, computer science, or related field.3-5 years of experience in SEO, with a focus on content optimizationProven track record of success in developing and implementing effective SEO strategies that drive measurable results.Strong analytical skills and the ability to interpret data and insights to make informed decisions.In-depth knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate effectively with stakeholders at all levels.Ability to stay organized, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.

We are seeking a talented and experienced SEO Manager with a focus on content optimization to lead our SEO efforts and drive organic traffic growth. As the SEO Manager, you will be responsible for developing and executing content-focused SEO strategies to improve website visibility, increase rankings, and drive quality traffic. The ideal candidate will have a proven track record of success in content optimization, strong leadership skills, and a deep understanding of SEO best practices.Requirements:Any Bachelor's degree in marketing, business, computer science, or related field.2-3 years of experience in SEO, with a focus on content optimizationProven track record of success in developing and implementing effective SEO strategies that drive measurable results.Strong analytical skills and the ability to interpret data and insights to make informed decisions.In-depth knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate effectively with stakeholders at all levels.Ability to stay organized, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.

Strong knowledge of relational databases, tools and PHP skills Detailed knowledge of MVC architecture & design patterns. Working Knowledge of CMS WordPress, Laravel, CodeIgniter, Magento, Drupal, Joomla E-Commerce Sites etc. Experience in API Integration, Payment Gateway Integrations. Hands-on experience with Angular JS, Node JS, React.JS, Vue.js. is a plus Must have clear OOPS concepts, Object Model, and logical skills. Ability to learn new technologies quickly. Strong analytical, problem-solving, organizational, and detail-oriented skills. Experience in developing and managing/maintaining websites including mobile friendly and responsive websites. Occasional evaluation of new technologies and methodologies for use within the projects to be developed. Strong web application documentation, coding and testing experience.