daily posting social media platform Identify trends and insightsAllocate marketing investments Plan and direct marketing campaignsManage an organization's website and maintain it, keeping best practices in mindOptimize content for the website and social media platformsWork with various content formats such as blogs, videos, audio podcasts, etc.Track the website traffic flowImplement and analyze performance metricsMeasure and assess goals vis--vis ROIDevice experiments and conversion testsProvide internal reports on a regular basisExecute new and creative collaborations among technologies and platformsA digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.