Saleshandy

Delhi

Are you a Marketing enthusiast? This is not a usual job description where after reading the roles and responsibilities you are still unclear about the work youll be doing and how your contributions will impact the customers.Here, well tell you exactly what youre getting into and you decide for yourself if were worthy of your application.Deal? Lets do it!The role and what we are looking forResponsibilities:1. Take ownership of pipeline creation and meet monthly and quarterly MQL targets2. Manage spending and campaigns across Google Adwords, Display, Paid Social etc.3. Build, execute, and optimize demand gen campaigns4. Measure, analyze, and report campaign performance5. Assist with landing page optimization, lead gen, and SEO projects.6. Develop a deep understanding of customers, products, and buyers' journeys.7. Collaborate with the Product marketing/Sales Team to build programs that support sales enablement.8. Work closely with internal team members, outside vendors, and creative team to implement new ideasKey Requirements4+ years of digital marketing or demand generation experience in a software industryAttention to detail and executional follow-through within a fast-paced environment.Precise organizational skills and ability to manage multiple objectives at once.Prior experience managing the demand generation/ Digital Marketing team of more than 3 team membersStrong analytical and quantitative skills with a demonstrated track record of making data-driven decisions to continually optimize and drive customer acquisition Proven ability to accurately forecast and manage marketing budgetsIn-depth knowledge of modern B2B SaaS landscape and latest techniques in inbound marketing and paid media strategiesExceptional communication and writing skills. Able to write tight, targeted copy for campaigns and present hypotheses and results to sales and leadership teamsExperience with web content strategy, customer pathing, paid media, owned media,