1. Develop, execute, manage and analyze all aspects of the company's paid marketing strategy across the following channels: Google, YouTube, Facebook & Instagram2. Create and manage campaigns on Facebook ads manager, Google ads (search, display, video), & LinkedIn ads manager3. Do consumer profiling to define target audience & draw consumer insights & map digital touchpoints for all paid media channels4. Give a brief to the designer on how the creative/video will look for any paid media channel5. Ideate and strategize landing page content for lead generation and ads