Priya It Solution LLP

Boring Road, Patna

evelop and execute digital marketing campaigns across various channels (SEO, SEM, social media, email marketing, content marketing, etc.).Manage the companys social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.Create, curate, and manage engaging content for websites, blogs, and social media.Optimize website content for SEO to improve search engine rankings.Conduct keyword research and analyze data to inform marketing strategies.Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics.Manage paid advertising campaigns on Google Ads, Facebook Ads, and other platforms.Collaborate with cross-functional teams including design, sales, and product development.Stay updated with the latest digital marketing trends, tools, and best practices.

Lead Generation and Prospecting:Identify and generate potential leads through cold calls, emails, and other outreach methods.Maintain a robust pipeline of qualified leads to achieve sales targets.Client Interaction:Communicate effectively with potential clients to understand their needs and requirements.Provide detailed information about the firms products and services.Sales Conversion:Explain product features, benefits, and pricing to prospective clients to drive sales.Close sales deals by addressing client queries, overcoming objections, and negotiating terms.Consultative Selling:Offer tailored IT solutions based on the clients business goals and challenges.Act as a trusted advisor to help clients make informed decisions.Follow-up and Relationship Management:Follow up with leads and existing clients to ensure customer satisfaction and retention.Build and maintain long-term relationships with clients to encourage repeat business.Data Management:Update and manage client information accurately in the system.Track sales activities, client interactions, and progress towards sales targets.Collaboration:Work closely with the sales, marketing, and technical teams to align strategies and improve sales outcomes.Provide feedback to the marketing team to enhance lead quality and conversion rates.Reporting and Analysis:Prepare regular sales reports to track performance and identify areas for improvement.Analyze sales data to understand trends and adjust strategies accordingly.Compliance and Documentation:Ensure all sales activities are conducted in compliance with company policies and industry regulations.Maintain accurate records of sales activities, client communications, and transactions.Continuous Learning:Stay updated with the latest trends in IT products, services, and market developments.Participate in training programs to enhance sales and product knowledge.

A software marketing executive is responsible for developing and executing marketing strategies to promote software products and solutions. This role involves market research, brand positioning, content creation, lead generation, campaign management, and collaboration with the sales and product development teams. The ideal candidate must be proficient in digital marketing, product positioning, competitive analysis, and customer engagement strategies to drive awareness and sales.Bachelors degree in Marketing, Business Administration, IT, or a related field.Strong understanding of digital marketing strategies and tools.Proficiency in SEO, PPC, email marketing, and content marketing.Experience with CRM and marketing automation tools.Excellent written and verbal communication skills.Ability to create compelling content for various marketing channels.Strong analytical and problem-solving skills.Ability to work collaboratively with cross-functional teams.Creative mindset with attention to detail.