- Develop and implement digital marketing campaigns: Create and manage online advertising campaigns to promote products or services, driving traffic and generating leads.- Monitor and analyze campaign performance: Track key performance indicators (KPIs) such as click-through rates, conversion rates, and return on investment (ROI) to optimize campaign effectiveness.- Manage social media presence: Create and schedule content across social media platforms, engage with followers, and monitor social media analytics to improve engagement and reach.- Conduct market research: Identify trends, customer preferences, and competitor strategies to inform marketing strategies and tactics.- Support website optimization: Collaborate with the web development team to ensure website content is optimized for search engines and user experience.- Assist in email marketing efforts: Create and send email campaigns to targeted lists, analyze performance metrics, and optimize email content for engagement.Skills and Expectations:- Bachelor's degree in Marketing, Communications, or related field preferred.- Strong written and verbal communication skills.- Knowledge of digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and email marketing software.- Analytical mindset with the ability to interpret data and make data-driven decisions.- Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.