1. Meeting with the customers i.e. Petcare shops, Retailers, Veterinary clinics through pre-arranged appointments or regular 'cold' calling.2. Establishing new & maintaining existing relationship with the customers.3. Managing and interpreting customer requirement.4. Reaching (and if possible exceeding) Monthly / Quarterly / Annual sales targets.5. Regularly attending company meetings, technical data presentations and briefing.6. Monitoring competitor activity and competitors' products.7. Close monitoring of the inventories to avoid expiry.8. Responsible for payment collection