OTS Solutions

Gurgaon, Haryana

Responsibilities:Identify target audience and grow our email list.Design and implement direct email marketing campaigns.Proofread emails for clarity, grammar, and spelling.Ensure mobile-friendly email templates.Upgrade our email templates using graphics, personalization, and advanced features.Ensure prompt and accurate communication with clients via email to minimize unsubscribes.Create email databases for lead generation.Analyze campaign performance and suggest improvements.Ensure emails follow industry policies and best practices.Ability to track, measure, and report on results of email marketing campaigns to determine ROI.Devise and execute A/B tests.Requirements:Proven experience managing an email marketing program.Hands-on experience in marketing automation platforms.Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.Experience building an email marketing campaign from scratch.Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.Excellent written communication skills.