ResponsibilitiesGoogle ads certified who can take care of all types of execution of the google ads like search ads, display ads, video ads, shopping ads, programatic adsAdvanced On Page SEO activities executionAdvanced Off Page SEO activities executionKeyword ResearchRanking of the keywords on the first pageAssist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update websiteCollaborate with designers to improve user experienceMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Acquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendorsWordpress website desinging and developmentRequirements and skillsCandidate must be google ads certified for all types of adsProven experience in Advanced Technical SEO, On Page & Off Page SEO and ranking on keywords in defined timeline on Search EngineProven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsBSc/BA in marketing or relevant field