Key Responsibilities:Plan, manage, and optimize PPC campaigns across platforms like Google Ads, Meta, and LinkedIn to drive performance and ROI.Conduct keyword research and create high-performing ad copies with A/B testing to improve engagement and conversions.Monitor campaign metrics (CTR, CPC, ROAS, conversions) and perform regular audits to ensure effective budget utilization.Collaborate with design and content teams to develop creatives and landing pages that support campaign goals.