Optimizing copy and landing pages for search engine optimizationPerforming ongoing keyword research including discovery and expansion of keyword opportunitiesResearching and implementing content recommendations for organic SEO successEvaluating search trends and assisting in the development of webpages that properly optimize for the desired keywordsImproving the rank of a site within search engines to increase its visibility, which ultimately increases the chances that it reaches more peoplePerforming keyword research and competitive analysis to optimize existing content and uncover new opportunities.