In digital products, user experience is key, and it starts with tracking the right data. At OLX India, where millions engage daily, traditional tracking systems fell short due to scalability, flexibility, and cost issues. Thats why we built EventHouse, our in-house end-to-end event tracking platform. It captures every click, swipe, and scroll, delivering powerful insights and enabling seamless user journeys. In this blog, well share how EventHouse transformed our approach to data, analytics, and decision-makingone event at a time.