Develop and match new color shades as per customer or sample references. Perform visual and instrumental color matching using tools like spectrophotometer, colorimeter, etc. Adjust formulations to achieve color accuracy in paints, plastics, textiles, inks, or cosmetics. Maintain shade standards and color records for all matched formulations. Conduct lab trials and prepare drawdowns for approvals. Coordinate with production and QC to ensure shade consistency in batch scale-up. Handle customer shade complaints or re-matches, providing timely solutions. Work with software like Color iMatch, Datacolor, X-Rite, or equivalent tools. Ensure adherence to *quality and color tolerance parameters Maintain safety, housekeeping, and compliance with company standards.