Mishkon International

Satellite, Ahmedabad

Create a list of target SEO keywords for each product and work with content writers in editing existing and uploading new listings. Conduct competitor keywords and backlinks analysis Consistently keep creating backlinks through other available resources.Design an automated Email strategy and work with the team in designing those emails. Should have a very good understanding of keyword tools like Google Keyword Planner, Ahrefs and Moz. The candidate should be capable enough to understand the client requirements and come up with a media plan to achieve the same. To comprehend and understand the latest Google algorithm updates and ensure that they are followed for all the client and inhouse websites. Candidate should have a fair understanding of Google Analytics and should also possess a certification from Google for the same. Monitoring current Google Ads performance Review the results of Google Ads targeting Launch a new online campaign Optimising campaigns Offer recommendations Creating and testing new variations in advertising Comparing campaign performance against the campaigns of their main competitors Choosing the best bid adjustments to maximize campaign performance Generating appropriate ad extensions Initiating changes to boost account performance Managing bidding strategies and adjusting the campaign settings Selecting keyword match types and reviewing search queries