Collecting data on customers, competitors and market place and consolidating information into actionable items, reports and presentations. Compiling and analyzing statistical data using modern and traditional methods to collect it. Evaluating past performance of a product or services sales. Assessing future trends, commissioning surveys, coordinating research projects. Understanding business objectives and designing surveys to discover prospective customers preferences. Perform valid and reliable market research SWOT analysis. Interpret data, formulate reports and make recommendations. Use online market research and catalogue findings to databases.