Identify SEO technical gaps like site performance issues, site errors, technical problems, backlink management, and linking practices.Develop ASO strategies to optimize app ranking in app stores.Analyze onsite behavior to understand overall website user experience issues and implement fixes.Perform keyword research to uncover potential content gaps and low-hanging fruit for organic search results.Optimize content strategy to improve organic rankings and address content gaps.Leverage SEO/ASO tools on a day-to-day basis for crawling, auditing, and reporting of website and app store issues and performance.Ability to write in fluent English to support content optimization and recommendations.RequirementsAt least 3 years experience in SEO/ASO, preferably with a combination of agency and in-house experienceExperience in using SEO and ASO tools such as Ahrefs, SimilarWeb, SEMrush, Appfigures and AppsFlyer.Knowledge of how servers and HTML/CSS/JavaScript affect the speed and performance of a websiteKnowledge of how domain and URL structuring works - for example, gtlds, subdomains, subdirectoriesHas expert knowledge in search engine Spider, Crawl and Indexing processesA good understanding of the importance of XML sitemaps, robots.txt files, status code errors fixIn-depth experience using Google Analytics and Google Search ConsoleWorking knowledge of HTML, CSS, and Javascript for development and constraintsRole