Build, plan and implement the overall digital marketing strategyManage the strategyStay up to date with the latest technology and best practicesManage all digital marketing channelsMeasure ROI and KPIsPrepare and manage a digital marketing budgetOversee all the company's social media accountsManage and improve online content, considering SEO and Google AnalyticsBuild an inbound marketing planForecast sales performance trendsMonitor competition and provide suggestions for improvement