Store Assistants ensure that retail operations are carried out effectively and efficiently for maximum customer satisfaction. Their day-to-day duties include:Keeping the store fully stocked Maintaining the highest level of visual merchandising and store conditionsDelivering exceptional sales services for improved customer satisfaction Interacting with customers and identifying their needs and preferencesOperating cash registers and point-of-sale machines Receiving and verifying the quality and quantity of new shipmentsEnforcing in-store security and health and safety procedures and regulations