1. Designing and standardizing aptitude tests, and interest tests2. Designing and standardizing psychometric tools, and carrying out trial runs in schools3. Analyzing data using statistical tools4. Mapping results to careers (career mapping)5. Conducting comparative analysis between competitors to improve our product6. Working on the roadmap of product designing7. Providing career counseling and career development sessions8. Using achievement and aptitude tests to help clients better understand what they're good at9. Working with students to overcome issues that could undermine their academic or career success10. Advising students about what courses and educational programs they need for particular careers11. Developing career services programs to help students explore and plan career options12. Interacting with parents, students, and school to make them aware of career mapping and its importance13. Conducting seminars and workshops for the schools online and offline to provide strategies to increase effectiveness during teaching14. Assessing, analyzing, and evaluating the questions and answers of the test