Larix Technologies

Gurgaon, Haryana

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing copy.Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If youre familiar with producing online content and have an eye for detail, wed like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.Ultimately, youll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.ResponsibilitiesResearch industry-related topics (combining online sources, interviews and studies)Write clear marketing copy to promote our products/servicesPrepare well-structured drafts using Content Management SystemsProofread and edit blog posts before publicationSubmit work to editors for input and approvalCoordinate with marketing and design teams to illustrate articlesConduct simple keyword research and use SEO guidelines to increase web trafficPromote content on social mediaIdentify customers needs and gaps in our content and recommend new topicsEnsure all-around consistency (style, fonts, images and tone)Update website content as needed

We are looking for a Business Development Representative to act as the liaison between our Marketing and Sales teams. Your role will be to seek new business opportunities by contacting and developing relationships with potential customers.To be successful in this role, you should have previous experience developing leads from marketing campaigns and meeting sales quotas. You will use your communication skills to cultivate strong relationships with customers, from first contact until you close the deal. You will also ensure proper after-sales service. If you are motivated and results-driven, and enjoy working in a team environment, wed like to meet you.Ultimately, you will boost sales and contribute to our long-term business growth.ResponsibilitiesQualify leads from marketing campaigns as sales opportunitiesContact potential clients through cold calls and emailsPresent our company to potential clientsIdentify client needs and suggest appropriate products/servicesCustomize product solutions to increase customer satisfactionBuild long-term trusting relationships with clientsProactively seek new business opportunities in the marketSet up meetings or calls between (prospective) clients and Account ExecutivesReport to the Business Development Manager on (weekly/monthly/quarterly) sales resultsStay up-to-date with new products/services and new pricing/payment plans