Lakhani Technologies

Ring Road, Surat

Digital Marketing Specialist Duties and ResponsibilitiesDigital Marketing Specialists should compare your companys advertising techniques and offerings with those of competing businesses. They should help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business. They should keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your companys ad projects and buy your products. Duties will often include the following:Research advertising trendsResearch competitors pricing and productsDecide on appropriate placement of adsDetermine what content will reach customersDevelop projects to create contentPublish digital marketing content onlineImplement email marketing campaignsMeasure digital trafficMonitor social media and Google AnalyticsOptimize paid advertising campaigns using SEO and other toolsReport on the growth and analytics of campaigns to stakeholdersScale campaigns to maximize ROIMonitor project status and budgetConduct market research to inform campaignsBrainstorm and implement experiments and conversion tests