Labkafe

Kolkata, West Bengal

Responsibilities of a Marketing Manager at Labkafe:Research new opportunities in the market to find gaps and potentialsAnalyze competitors to understand and implement areas of improvementDo market research to understand the client base and their needsDevelop marketing strategies (SWOT analysis, objectives, goals, persona identification, etc.)Determine and manage different avenues of marketing (content, SEO, email, ads, social media, etc.)Managing all marketing team elements (content, graphics, telemarketers etc.)Collaborating with other departments (sales, tech, admin, product teams etc.)Regularly analyze the progress of marketing efforts and provide weekly reports to directorsPredict and manage marketing budgetTake part in recruitment and training of marketing team personnelAdvise the management on how to acquire more leadsArrange and take part in promotional activities/events for the companyPertinent Skill Set:A respectable degree in marketing or business fieldProven past experience in designing and implementing marketing campaignsData-driven mind with great ability to see insightsKnowledge of marketing softwareStrong project management and multitasking skillsMBA in Marketing is desirableLots of contacts in press, media, and digital marketing agencies is very desirableDesired Soft Skills:Excellent verbal and written communication skills in English and Hindi (Bengali will be a plus)Excellent office software skills (MS-office, Google Workspace, Office 360)Willingness and ability to travel across IndiaHealthy and vigorous mind and body, very positive and bright attitudeExperience Required:Two-five years; freshers need not applyWork Schedule:Full-time in-Office, Mon-Sat, 10 am to 7 pmWork Location:PS Aviator (above Big Bazar), Chinar Park, Kolkata