Kennect Technologies Pvt Ltd

Mumbai, Maharashtra

About Kennect : We build, run and automate the incentive compensation plans that would create transparency along with achieving operational efficiency. Kennects intelligence nudges based on sales compensation enable employees to stay motivated & keep pushing their limits.What we are looking for: A Content Marketer who can work across the entire buying journey with sales, product and marketing to create experiences using inbound content writing skills to impact the end-to-end user journey for a customer.We are looking for a passionate, data-driven marketer to understand and create buyer personas, develop buyer journeys, create an engagement calendar across channels to create more Marketing Qualified Leads and nurture those leads to close into customers, in collaboration with sales. Should own Content, conversion copywriting, content ops and management.Location: MumbaiResponsibilities1. Develop, write and share content through various channels, ensuring a strong web presence2. Optimize all content using SEO, SEM and Google Analytics for better reach3. Measure impact and perform analysis to improve critical metrics4. Promote the brand digitally via video and graphic content across community forums and social media5. Receive customer feedback and generate ideas to increase customer engagementAll Youll Need1. 0-2 years of working as a content marketer or in a similar position2. Ability to explain complex technical matters in a simple manner without using jargon3. Creative and innovative in approach for leveraging content and repackage for different audiencesNice-to-have1. Bachelor's degree in English, communications, marketing or related field2. Experience as a content writer in SaaS or B2B companies3. Knowledge in Web analytics tools, marketing automation platforms, social media management tools, or any content marketing software