Karvy Infotech Pvt Ltd

Navi Mumbai, Maharashtra

Roles & Responsibilities: Responsible for Plan, execute, review, revise, measure and report performance of digital marketingcampaigns and assess against goals & KPIs exclusively on Google Adwords. Lead the execution of marketing programs from start to finish, leveraging internal support and drivingcollaboration to generate leads on an everyday basis. Take complete ownership of digital promotion budgets on Google Adwords based on key insights andtrends of past campaigns and ensure it achieves desired goals. Ensure day to day implementation of paid search tactics that include keyword development, budgetallocation, as well as campaign optimization, planning and executing digital media campaigns based on theclient's objective. Create Ad Campaigns, Monitor, Review, Improve & Send Reports to find new opportunities to drivetraffic & lead generation programs to measure ROI. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights forfuture campaign development and go-to-market strategies, complete with formal proposals andrecommendations on tactics. Analyse customer insights, consumer trends, market analysis, and marketing best practices to buildsuccessful strategies. Present ideas and final deliverables to internal and external teams, and communicate with senior leadersabout marketing programs, strategies, and budgets Conduct keyword research, A/B testing, and analyze campaign performance.Desired Candidate Profile: Education: Marketing background candidate with expertise in Digital Marketing, a dedicateda course/diploma in Digital Marketing will be added to Advantage. A strategic and creative thinker with proven experience of working on diverse and wide rangingcommunication strategies including all forms of media. Proven working 3+ years of experience Google Adwords. Demonstrable experience leading and managing SEM, marketing database, email, social media and/ordisplay