Institute for Advance Computing & Software Development

Akurdi, Pune

The Marketing, PRO, and Branding Manager will be responsible for developing andexecuting strategic marketing, public relations, and branding initiatives to enhance thevisibility, reputation, and brand equity of DY Patil Institute of Management Studies. The roleinvolves creating and implementing integrated marketing campaigns, managing mediarelations, and ensuring consistent brand messaging across all platforms.Key Responsibilities1. Marketing Strategy and Execution- Develop and implement comprehensive marketing strategies to promote the institutesprograms, events, and achievements.- Identify target audiences and create tailored campaigns to attract prospective students,faculty, and corporate partners.- Manage digital marketing efforts, including social media, email marketing, SEO, and onlineadvertising.- Oversee the creation of marketing collateral such as brochures, newsletters, andpresentations.- Monitor and analyze the effectiveness of marketing campaigns and adjust strategies asneeded.2. Public Relations (PRO)- Act as the primary point of contact for media inquiries and build strong relationships withjournalists, editors, and influencers.- Draft and distribute press releases, media kits, and other PR materials to promote theinstitutes achievements and events.- Organize press conferences, interviews, and media briefings.- Manage crisis communication and ensure timely and accurate responses to any negativepublicity.- Represent the institute at external events and forums to enhance its public image.3. Branding and Reputation Management- Develop and maintain the institutes brand identity, ensuring consistency across allcommunication channels.- Create and implement branding strategies to strengthen the institutes position as a leaderin management education.- Monitor brand perception and reputation through surveys, feedback, and media analysis.- Collaborate with internal stakeholders to align branding