- Develop marketing strategies to promote products or services: The marketing executive is responsible for creating and implementing marketing plans to increase brand awareness and drive sales.- Coordinate marketing campaigns: They will work with various teams to ensure that all marketing activities are aligned and executed effectively.- Analyze market trends and competitor activities: The marketing executive will conduct research to stay updated on industry trends and competitors' strategies to identify opportunities for growth.- Manage social media platforms: They will be responsible for maintaining and updating social media accounts to engage with customers and promote products or services.- Create marketing materials: The marketing executive will design and produce marketing materials such as brochures, flyers, and banners to support promotional campaigns.Required skills and expectations:- Strong communication skills: The marketing executive should have excellent verbal and written communication skills to effectively interact with team members and customers.- Creativity: They should have a creative mindset to come up with innovative marketing ideas and strategies.- Analytical skills: The ability to analyze data and market trends to make informed decisions is crucial for this role.- Attention to detail: The marketing executive should have a keen eye for detail to ensure that marketing materials are error-free and visually appealing.- Time management skills: They should be able to prioritize tasks and manage time effectively to meet deadlines.