Research industry-related topics (combining online sources, interviews and studies)Write clear marketing copy to promote our products/servicesPrepare well-structured drafts using Content Management SystemsProofread and edit blog posts before publicationSubmit work to editors for input and approvalCoordinate with marketing and design teams to illustrate articlesConduct simple keyword research and use SEO guidelines to increase web trafficPromote content on social mediaIdentify customers needs and gaps in our content and recommend new topicsEnsure all-around consistency (style, fonts, images and tone)Update website content as needed
Internet Marketing Social Media MarketingDigital MediaSocial Media OptimizationGoogle AnalyticsSearch Engine
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Optimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programming
Conduct market research to identify selling possibilities and evaluate customer needsActively seek out new sales opportunities through cold calling, networking and social mediaSet up meetings with potential clients and listen to their wishes and concernsPrepare and deliver appropriate presentations on products and servicesCreate frequent reviews and reports with sales and financial dataEnsure the availability of stock for sales and demonstrationsParticipate on behalf of the company in exhibitions or conferences