Forever Living Products (FLP) Forever Living Products is a .-based global health and wellness company, founded in 1978 by Rex Maughan. It operates in 160+ countries, including India, and is known for its Aloe Verabased health, skincare, and nutrition products. The company works on a direct selling / network marketing model, giving people an opportunity to earn by promoting and selling genuine wellness products and by building a team of independent business owners. Forever Living follows ethical business practices and provides free online and offline training for product knowledge, sales, and leadership development.