Managing effectively with respect to that geographical area, exploring new markets and in allocating resources to most profitable opportunities. Achieving sales target. Creating a strong & compliant sales culture across the channel to drive acquisitions, profitability and employee development. Identifying the need of sales training, analysing changing market trends, channel deployment etc. Also giving feedback & suggestions to the RSM. Ensure implementation of promotional plans & contests and suggesting new and innovating promotion plan for the area of work. Retaining high performers and replace poor performers Ensuring highest levels of employee relationship, motivation & engagement to drive results & high levels of employee satisfaction.