Esign Web Services Private Limited

Dwarka Sector 11, Delhi

Work with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

ResponsibilitiesMeet regularly with stakeholders and managers to review business and functional requirements and to determine project scopes and specificationsDevelop and maintain operational systems, tools, and processes, and participate in tactical and strategic development projects.Ensure software stability via regression, support quality assurance, and perform unit and user-acceptance testing to identify bugs.Make small edits requested by customers, develop plans for completing larger projects, and suggest solutions to improve existing websitesPerform UI design and coding and create reusable objects and wire-frames for web pages and email templatesConduct file backups regularly to local directoriesRequired skills and qualificationsDedication to innovative, sophisticated designs and collaborative problem-solvingExperience in planning and developing websites across multiple products and organizationsExtensive knowledge of web applications, programming languages, and web services HTML5, JavaScript, PHP, CSS3, React JS, SASS.Proficiency with content management systems, including WordPress and DrupalExperience with Windows and Linux environmentsPreferred skills and qualificationsBachelors degree (or equivalent) in web design, multimedia design, or related fieldExperience in e-commerce applications and developmentProven success in project coordinationExperience in implementing web development workflows and operations using a variety of tools, including GitHub

Roles and Responsibilities Identify and source target audiences to grow our Email/WhatsApp list. Design and implement direct Email/WhatsApp marketing campaigns. Proofread emails for clarity, grammar, and spelling. Create content/subject lines for the Email and WhatsApp campaigns. Work on optimizing Email and WhatsApp campaigns to minimize unsubscribes. Analyze campaigns performance and suggest improvements. Need to have knowledge of Google postmaster tool. Submit daily reports on lead generated/initiated and emails sent. Explore other Online Marketing channels to grow our business. Work with our creative team to create designs and images for our online promotion.Requirements- Bachelors degree with 1+ years of professional experience in email marketing. Team Player Fast Learner Knowledge of Microsoft Excel Should have analytical skills. Open to learn other marketing skills.

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Optimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords