Gather feedback from sales and analyze consumer behavior to define our companys positioningCraft our differentiation strategyCreate guidelines that define our companys voice both online and offline (including terminology and slogans)Brief our creative team about marketing projects theyll be working on (for example ebooks, email campaigns and advertising banners)Conduct competitive research to identify our strengths and weaknessesDesign promotional campaigns for new products and marketsDevelop our social media strategyAssess the performance of our advertising campaigns and eventsAnalyze market trends and identify new opportunities and challenges