Sr. Social Media ExecutiveExperience : 2 to 4 yrsJob descriptionResponding to any mentions over social media platforms likeFacebook, Instagram, LinkedIn, Twitter etc. and engage with thesocial media usersCandidate has knowledge in PPCShould be capable of bringing in new campaign ideas for bothonline and offline branding requirementsProducing a consistent brand message across all the socialmedia channelsRegular monitoring the competitor social media sites andcreating analysis reportCreating and promoting company blog on a weekly basisWorking with other departments to develop social mediatimelines that coincide with the product release, ad campaigns,and other brand messagesCoordinating social media messages with advertisingdepartments, the brand management team, and annualcompany goalsAnalyzing social media campaigns with tracking systems todetermine areas for social media campaign improvement andto gather visitors dataRequired Candidate profile Proven experience as a social media executive at a similarcompany. Expert knowledge of all leading social media sites, includingtheir algorithms. In-depth understanding of the processes surrounding thecreation and distribution of paid advertisements. Ability to create authoritative and persuasive texts. Flexible and engaging writing style. Knowledge of pertinent engagement metrics. Appreciation for novel insights and ideas. Willingness to work occasional overtime to accommodatevarious time zones