Developing and overseeing the marketing strategy for company, which revolves around advertising pharmaceutical productsPromoting new products to health care service providersDeveloping strategic and tactical plans to achieve marketing objectives, including brand planning and strategy developmentEvaluating the effectiveness of promotion and advertising programs and suggesting improvementsResearching and analyzing market trends and competitors, and converting the raw data into detailed reports and actionable insightsEvaluating and assessing the strengths and weaknesses of competitive products and developing comparative statistics and metrics