Internet Marketing Digital MarketingSEOSearch Engine MarketingLink BuildingWebsite PromotionSearch Engine OptimizerOnpageOffpage
Develop optimization strategies that increase the company's search engine results rankingsResearch SEO keywords to use throughout the company's website and marketing materialsSet measurable goals that demonstrate improvement in marketing effortsMonitor daily performance metrics to understand SEO strategy performanceEfficiently communicate with other marketing professionals to align goalsCollaborate with others within the marketing department to manage SEO strategyWrite compelling and high-quality website content, including blog posts and page descriptionsUpdate content and website links for maximum optimization and search engine rankings
Prepares work to be accomplished by gathering information and materials.Plans concept by studying information and materials.Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.Obtains approval of concept by submitting rough layout for approval.Prepares finished copy and art by operating typesetting, printing, and similar equipment; and purchasing from vendors.Prepares final layout by marking and pasting up finished copy and art.Ensures operation of equipment by completing preventive maintenance requirements; following manufacturers instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; and evaluating new equipment.Completes projects by coordinating with outside agencies, art services, printers, etc.Maintains technical knowledge by attending design workshops; reviewing professional publications; and participating in professional societies.Contributes to team effort by accomplishing related results as needed.