Dhoom was started under leadership of Lt. Shri Jugal Bajaj in 2012. The brand was started from its current headquarters in Transport Nagar, Jaipur. In 2016, a new factory was set-up in VKI, Jaipur and from there the brand touched new heights. At present, Dhoom is present in Rajasthan, Haryana, Jammu & Kashmir, Himachal Pradesh and Madhya Pradesh.