Dangee Dums

Bopal, Ahmedabad

Dangee Dums is a purveyor of western dessert products. The brand began its journey on August 13, 2010 as a boutique store of high-end chocolates. Since then, the brand has pivoted to a cakery format to best exploit available growth opportunities. The brand has found its niche in democratizing consumption of high quality cakes and pastries. The brand caught the imagination of the public with its Cake of the Week campaign when its introduced best-in-class half kg cakes at Rs. 250 in the city of Ahmedabad. These prices were unheard of at the time for a product of that quality and the campaign allowed the company to scorch the competition and establish its credentials. The company keeps the customer at the center of all its initiatives with the intention of providing best customer experience possible. With this in mind, the company maintains a rigid control of the entire supply chain right from manufacturing to the stores. The company manufacturers all products sold under its label, the company also owns all of its stores, and all this has been done to ensure that customer is delighted at each touch point.