Cortica Web Solutions

Pune, Maharashtra

Objectives of this rolePlan, execute, and manage all digital marketing for [Company X], including SEO, SEM, email marketing, and social mediaEstablish and execute a digital marketing strategy to distribute contentWork with and manage a team of writers, marketers, and other stakeholders to maintain [Company X]s digital presenceMaintain consistent brand messaging across all social channelsIdentify, analyze, and measure trends and content to assess how well its performing and optimize user experienceCreate and maintain an editorial calendar to deliver targeted contentResponsibilitiesCreate and manage content for [Company X]s social media, emails, and other forms of digital communicationResearch, track, and analyze consumer behaviors and trends and implement research into digital marketing campaignsPrepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIsCollaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniquesDevelop and monitor campaign budgetsStay up to date on the latest social media trends, and implement them in [Company X]s marketing campaignsSkills and qualificationsSocial media savvy, with a passion for staying on top of trendsStrong sense of creativity, imagination, and innovationExcellent interpersonal skills, with the ability to collaborate with other departmentsIn-depth knowledge of various social media platforms and best practicesAbility to analyze consumer metrics, reports, and trendsStrong project management and managerial skillsPreferred qualificationsIn-depth knowledge of current digital trendsExperience in digital marketing, or a related fieldProficiency in photo and video editing softwareExperience with SEO and SEM strategy and keyword researchUnderstanding of website analytics tools, such as Google AnalyticsAnalytical mind, with a passion for measuring data

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.Create applications that address the phases of SDLC (software development life cycle)Develop comprehensive application testing proceduresUpdate existing applications to meet the security and functionality standards as outlined in the companys website policiesImplement testing tools that monitor the ongoing performance of the company websiteAssist in updating application development policies to ensure that all future applications meet the latest technical requirements