The Product Manager will ensure Marketing champions a company's products (new & existing) to drive sales and market share. Responsibilities include:Market analysis and competitive research.Product positioning and messaging development.Go-to-market strategy creation and execution.Marketing collateral development.Campaign planning and execution across various channels.Sales enablement and support.Performance monitoring and optimization.Customer feedback collection and analysis.Cross-functional collaboration.Industry thought leadership.This role is crucial for product success through effective positioning, targeted marketing, and cross-functional teamwork.