Bros Infotech Solution

Dehradun, Uttarakhand

Plan and execute multiplatform digital marketing campaigns.Own our brand messaging strategy and standards.Oversee email marketing and lead nurturing efforts.Plan and run conversion testing and other experiments.Own the use of our marketing technology platforms.Be the point of contact for related vendors and agencies, as needed.Coordinate with our content manager on the scope and direction of content creation.Develop and execute an ongoing content promotion strategy.Act as our community manager on our social media accounts.Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.Create landing pages and other conversion opportunities.Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.Proactively stay on top of digital marketing trends and news to inform future growth strategies and opportunities.Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, etc.Act as the owner of our website performance, with a focus on optimising search and user experience.Job Type: Full-time

As a social media manager, you'll need to:build and execute a social media strategy through competitive research,manage the day-to-day handling of all social media channels such as adapting content to suit different channelscreate engaging multimedia content) for multiple platformsdevelop, launch and manage new campaigns that promote the organisation and its brandcontinuously improve digital efforts by monitoring, tracking, analysing and reporting on performance on social media platforms using tools such as Google Analytics etc.research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activityanalyse competitor activityrecommend improvements to increase performancetrain, supervise, and manage social media team members to maximise social media resources and effectiveness.manage a budget for social media activitiesperform other related duties as assigned.