BPB Publications

Delhi

Selected intern's day-to-day responsibilities include:1. Handle SEO & SMO of the websites2. Work on content writing, and problem-solving skills in a creative way3. Market content on social media to increase engagement with potential users4. Prepare strategies to grow the business using different media

Identify, recruit and onboard new channel partners within assigned territory. Manage sales activities of partners to generate revenue. ... Manage sales pipeline, forecast monthly sales and identify new business opportunities. Develop positive working relationships with partners to build the business.

Job descriptionJob SummaryAsia's largest publisher of computer booksResponsibilities and Duties1. Regularly monitors Technical reports & assists to the Manager about the progress of efficiency/outcome of employees, strategic initiatives, business performance, and key performance metrics and highlights significant deviations along with follow up and completion of departmental work plans.2. Monitors performance, key metrics, and identifies areas of improvement and business process transformation. Concluding qualitative analysis of data and produce actionable reports.3. To conduct research/ analysis as directed by the manager.4. Working closely with the Top Management to track and review all the business verticals of the organization. Perform daily, weekly and monthly business reviews and analysis of current processes.5. Assist the Management in reviewing, analyzing & summarizing business information and technical reports. Create informative, actionable and repeatable reporting that highlights opportunities for improvement. Take on diverse research projects for internal and external analysis.6. Formulating business plans through business analysis, collating data and preparing reports/presentations, MIS and operating plans. Define scope and objectives to parallel strategies.7. Conduct analysis to investigate ongoing or one-time operational issues. Making strong follow up with the concerned HODs relating to any deviations to processes/ standard.8. Independently managing the creation, preparation, and regular updation of Business Dashboard desired by the Management /CRM. Assist in execution of senior management planning & review process.9. Regular follow up with the respective offices, units, plants and business locations for required information and reporting to the Management.10. Ensuring alignment and healthy relationships with stakeholders and communicates on behalf of manager. Handle communications / urgent responses as and when required. Think criticall

About the company:We are BPB Publication and we hold the record for being the largest IT publisher in the Asia continent, considering the volume of sales we make globally. Our vision is to provide technical know-how to the upcoming workforce at a very affordable price and help shape the future of this world.About the job:As a Lead Specialist/Corporate Communication Specialist, you will build a professional network and youll have a key role in a company that millions of software developers recognize and rely on. This is a business development role and requires great interpersonal skills.A Lead Specialist doesnt need to have in-depth technical know-how, but you should have a strong interest and ability to understand emerging technologies. You should also be proficient in the English language and demonstrate the ability to confidently engage in discussions with people over, both, email and phone. These form the core skills of the Lead Specialist/Corporate Communication role that you are expected to continue to develop and gain mastery over as you progress.Roles and responsibilities:Find potential authors with the knowledge and skills to create products i.e., Book content andInstructional video courses that meet our customers needs.Responsibilities range from connecting with qualified prospects and offering them the chance to work with us.Evaluate an outcome of the author's feedback and audit the same.We expect a good communication relationship with the author and its project work that has to be delivered on time.Qualifications Required:Graduation in B.Sc. CS, IT, BCA, MCA, B.Tech or any graduate who is a technology enthusiast with in- depth knowledge of current trends and exceptional presentation and communication skills.Preferred Qualification - To own & achieve Business Development & sales targets for the assigned tasks.Develop new customer accounts, Own complete sales cycle including technical prospecting. relationship management, mana

Participate in forming effective paid search strategiesLaunch and optimize various PPC campaignsOversee accounts on search platforms (e.g. Google AdWords, Bing)Be involved in keyword selection and audience targetingMonitor budget and adjust bids to gain better ROITrack KPIs to assess performance and pinpoint issuesProduce reports for management (e.g. dashboards)Write attractive and concise copy for advertsSuggest and develop new campaigns across multiple channelsMaintain partnerships with PPC ad platforms and vendorsFind ways to reduce risk of click fraudKeep abreast of PPC and SEM trendsRequirementsProven experience as a PPC Manager or Digital Marketing SpecialistExperience in data analysis and reportingKnowledge of SEO and digital marketing conceptsFamiliarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferredWorking knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)Understanding of HTML and XML is a plusProficient in MS Office (particularly Excel)Excellent communication skillsAnalytical thinking with strong math skillsBSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus