Boolment Software Development Pvt. Ltd

Gurgaon Sector 74

JOB DESCRIPTION FOR SEO EXECUTIVE ROLE Department: Digital Marketing Position: SEO Executive Location: Gurgaon Haryana Reports To: Head of Marketing Job description: About the Company Boolment Software Development Pvt. Ltd. (BSDPL) is a fast-growing IT company specializing in software development, web solutions, mobile applications, and enterprise technologies. We are driven by innovation, integrity, and collaboration, and we empower businesses by building digital solutions that deliver measurable impact. Our culture thrives on inclusivity, creativity, and continuous learning - where every team member plays a vital role in our shared success. Position Overview As an SEO Executive, you will be responsible for strengthening BSDPL-s digital presence through data-driven SEO strategies. You will optimize websites, improve search rankings, and enhance organic visibility by working across on-page, off-page, and technical SEO initiatives. This role is ideal for candidates passionate about search marketing, eager to stay ahead of algorithm updates, and capable of blending creativity with analytics to drive business growth. Job Details Job Title: SEO Executive Job ID: SEO/2025/01 Experience Level: Entry to Mid-level (0-3 years) Employment Type: Full-time, On-site Location: Gurgaon, Haryana Work Hours: 9:30 AM - 6:30 PM (Monday to Saturday) Department: Digital Marketing Reporting To: Head of Marketing Vacancies: 10 Joining: Immediate / Within 15 Days Key Responsibilities On-Page SEO Conduct keyword research aligned with business goals. Optimize meta tags, headers, content, images, and internal links. Ensure content is SEO-friendly and aligns with E-E-A-T principles. Off-Page SEO Develop ethical link-building campaigns (guest posts, outreach, digital PR). Monitor and maintain backlink quality and domain authority. Technical SEO Perform site audits to identify and fix crawl, indexation, and speed issues. Collaborate with developers to improve mobile optimization, site performance, schema markup, and Core Web Vitals. Optimize websites for modern frameworks and JavaScript SEO. Analytics & Reporting Track rankings, traffic, and conversions via Google Analytics, GA4, GSC, SEMrush, Ahrefs, and similar tools. Create SEO reports and dashboards for performance insights and recommendations. Competitor & Market Research Conduct competitor analysis to identify keyword gaps and link opportunities. Monitor industry trends and algorithm updates to refine strategies. Cross-Team Collaboration Coordinate with content writers, designers, and developers to ensure SEO best practices across digital assets. Support integration of SEO with social media, PPC, and other digital marketing channels. Required Skills & Qualifications Technical Skills Strong understanding of search engine algorithms and ranking factors. Proficiency with SEO tools (GA/GA4, GSC, Ahrefs, SEMrush, Moz, Screaming Frog). Expertise in keyword research, content optimization, and technical audits. Knowledge of HTML, CSS, CMS platforms (WordPress preferred). Familiarity with Core Web Vitals, schema markup, and international SEO. Experience with local SEO, Google Business Profile, and NAP consistency. Competence in competitor analysis, SERP feature optimization, and link-building. Professional Skills Analytical mindset with ability to interpret data and provide insights. Strong written and verbal communication for reporting and collaboration. Adaptability to Google algorithm updates and emerging search trends (AI, voice, visual search). Basic knowledge of eCommerce SEO, CRO, and structured data for rich snippets. Good-to-Have Skills Exposure to international SEO (hreflang, geo-targeting, multilingual strategies). Familiarity with AI tools (ChatGPT, Gemini, etc.) for content ideation & SEO automation. Experience with YouTube SEO, video optimization, and image SEO. Knowledge of privacy-first SEO practices (GDPR, data compliance). Understanding of CRO, A/B testing, and content clustering. Project management with tools like Trello, Asana, or Jira. Preferred Candidate Profile 0-3 years of SEO/Digital Marketing experience (agency, IT, SaaS, or eCommerce background preferred). Certifications in SEO/Digital Marketing (Google, HubSpot, SEMrush, etc.) are an advantage. Passionate about SEO, learning, and experimenting with new strategies. Expected Outcomes Growth in organic traffic and keyword rankings. Strong backlink profile with low spam score. Enhanced website performance and usability. Competitive SERP visibility and improved ROI. Compensation & Benefits Salary: -3-7 LPA (based on experience). Performance bonuses and paid leaves. Health insurance, gratuity & retirement benefits. Travel reimbursement where applicable. Supportive work culture and career growth. Employee Perks & Learning Culture Mentorship and structured career development. Sponsored certifications, workshops & webinars. Cross-functional exposure and collaboration. Regular knowledge-sharing on SEO trends and tools. Application Deadline Applications will remain open until the position is filled. Early applications are encouraged. Job Types: Full-time, Permanent, Fresher, Internship Work Location: In person

Key Responsibilities:Content Creation: Write high-quality, engaging, and informative content related to travel destinations, tips, experiences, itineraries, and travel-related services.Research: Conduct in-depth research on various travel topics, including destinations, accommodations, local attractions, transportation options, and travel trends.SEO Optimization: Incorporate SEO best practices into all content to improve search engine rankings, including the use of keywords, meta descriptions, and internal linking strategies.Social Media Content: Create compelling and shareable content for social media platforms (e.g., Instagram, Facebook, Twitter, Pinterest) that promotes travel experiences and destinations.Collaborate with Marketing Team: Work closely with the marketing and design teams to align content with overall marketing strategies and promotional campaigns.Editing and Proofreading: Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.Content Management: Upload and manage content on the company's website or blog using CMS platforms like WordPress or similar.Trend Monitoring: Stay updated on the latest travel trends, consumer preferences, and industry changes to create relevant and timely content.Engagement & Community Building: Respond to audience feedback, comments, and inquiries to foster a community of engaged readers and travelers.Required Skills & Qualifications:Proven Experience: Minimum of [1-4] years of experience as a content writer, preferably in the travel industry.Writing & Editing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail.SEO Knowledge: Strong understanding of SEO best practices and experience with keyword research tools.Digital Marketing Understanding: Familiarity with social media content creation, content marketing, and online brand promotion.Research Abilities: Ability to conduct thorough research on various destinations and travel topics.CMS Proficiency: Experience with content management systems (e.g., WordPress).Creativity & Innovation: Ability to develop unique, creative ideas and present content in an engaging manner.Passion for Travel: A love for travel and a deep understanding of the industry, including knowledge of international destinations, cultures, and experiences.

Company Overview Boolment Software Development Pvt. Ltd. is a fast-growing technology company delivering innovative software solutions across diverse industries. Our mission is to empower businesses through scalable and high-quality technology products. We foster a culture of innovation, collaboration, and continuous learning, providing employees with opportunities to work on cutting-edge technologies and projects. Website & Social Links: https://boolment.comContact: hr@boolment.com +91 7290006646 Job Title : Front Developer Department: Software Development Location: Gurgaon, Haryana Employment Type: Full-Time / Internship (3 months) Working Mode: On-site Shifts: 6 Day (9:30 AM 6:30 PM) Reporting To: Manager Vacancies: 3-5 Experience: 0-3 years (Freshers eligible) Salary Range: 3 LPA 6.5 LPA Internship Stipend: 0-15,000/month Job Summary We are seeking a skilled Frontend Developer to join our dynamic team. The ideal candidate will be responsible for designing, developing, and maintaining responsive and high-performance web applications. You will work closely with UX/UI designers, backend developers, and product teams to deliver exceptional user experiences. Key Responsibilities UI/UX Implementation: Implement modern, responsive, and interactive user interfaces based on wireframes, mockups, and prototypes. Collaborate with UX/UI designers to translate designs into functional and visually compelling interfaces. Ensure web accessibility and usability best practices. Frontend Development: Develop scalable, maintainable, and reusable components using modern JavaScript frameworks and tools such as Angular, Bootstrap, and Thymeleaf and JSP (JavaServer Pages). Write clean, modular, and efficient code in HTML5, CSS3, JavaScript (ES6+), and jQuery. Use CSS Preprocessors such as SASS, LESS, and CSS methodologies like BEM for maintainable styling. Work with JSP (Java Server Pages) and Thymeleaf templates to integrate frontend interfaces with backend systems. Optimize applications for speed, responsiveness, and overall performance across devices. Implement lazy loading, bundling, and code-splitting for enhanced performance. Integrate frontend components with backend services via RESTful APIs. Perform cross-browser and cross-device testing to ensure consistent UI. Paricipate in code reviews, provide constructive feedback, and follow version control best practices using Git. Ensure cross-browser and cross-device compatibility across web and mobile platforms. Collaborate with cross-functional teams to deliver innovative and high-quality web solutions. Contribute documentation, reusable components, and design systems for long-term maintainability. Testing & Debugging: Write unit and integration tests for frontend components. Debug and resolve performance and compatibility issues. Continuous Learning & Innovation: Stay up-to-date with the latest trends in front-end development, frameworks, and web technologies. Recommend new tools, libraries, and approaches to improve development efficiency and user experience. Must-Have Skills Core Frontend: HTML5, CSS3, JavaScript (ES6+), jQuery Frontend Frameworks/Libraries: Bootstrap, Angular, JSP, Thymeleaf CSS Preprocessors & Methodologies: SASS, LESS, Tailwind CSS, BEM Responsive & Mobile Design: Media Queries, Flexbox, Grid, Mobile-First Design APIs & Data Handling: RESTful Services Version Control & Collaboration: Git, GitHub/GitLab/Bitbucket, Branching & Merging Strategies Frontend Testing & Debugging: Jest, Chrome DevTools Problem-Solving & Analytical Skills: Debugging UI issues, optimizing performance, identifying bottlenecks Cross-Browser & Cross-Device Testing: BrowserStack, Lighthouse Good-to-Have Skills / Trending Skills: TypeScript for type-safe JavaScript development. UI libraries/frameworks like Tailwind CSS, Material-UI. Testing frameworks such as Jest, Cypress, or Selenium. Experience with CI/CD pipelines and cloud deployments. Knowledge of micro-frontends architecture or modern web development trends. Qualification & Soft Skills B.Tech / BE / MCA / Equivalent degree in Computer Science, IT, or related field. Strong verbal and written communication skills. Ability to explain technical concepts to non-technical stakeholders. Collaborative, adaptable, and open to learning. Attention to detail with a creative problem-solving mindset. Compensation & Benefits Competitive salary (based on experience). Health & Medical Insurance, Gratuity, and Retirement Benefits. Paid Leaves, Travel Reimbursements, and Performance Bonuses. Access to training programs, certifications, and mentorship. Cross-functional exposure and opportunities for career growth and advancement. How to Apply Interested candidates can send their CV to hr@boolment.com or apply through the job portal.