A digital marketing specialist is responsible for ideating, implementing, and tracking marketing campaigns that promote a companys products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the companys website or socialmediachannels.They help create a solid digital presence for the company. Thus, digital marketing specialists must know how to ideate, execute, and manage online campaigns across multiple channels and mediums like organic and paid search, display advertising, email, andsocialmedia.