*Develop a marketing strategy in accordance with the overall company goals and vision*Assist the company in acquiring new customers*Develop new markets for the companys products*Help create and promote the overall brand identity of the company*Be a vital force in the creation and distribution of all varieties of marketing materials*Plan, direct, and organize advertising and promotional campaigns/events*Collect and analyze market research data and apply it to current projects*Identify potential markets and test them extensively*Provide updated status reports with statistics concerning current marketing projects*Attend marketing conferences and seminars as required*Oversee marketing budgets*Manage positive customer relationships