1. Responsible for iCRM - User Creation / Pin code mapping 2. Responsible for iCRM Lead Recon - Lead created by Call Centre but not flown to concern CSM 3. Responsible for iCRM - New enhancement & co-ordination with IT department for same 4. Responsible for Testing of various scenarios in iCRM, Website 5. Responsible for Insurance cross sell Co-ordinating for insurance Claims, Refunds, Policy cancellations & providing FC details/proposal