Athulya Senior Living Pvt Ltd

Chennai, Tamil Nadu

Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business prioritiesWork with content marketing and design teams to create suitable content for each stage of a customers digital journeyDesigns, builds, and maintains our social media presence.Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Identifies critical conversion points and drop off points and optimizes user funnels.Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Content Writer Responsibilities:Conducting in-depth research on industry-related topics in order to develop original content.Developing content for blogs, articles, product descriptions, social media, and the company website.Assisting the marketing team in developing content for advertising campaigns.Proofreading content for errors and inconsistencies.Editing and polishing existing content to improve readability.Conducting keyword research and using SEO best practices to increase traffic to the company website.Creating compelling headlines and body copy that will capture the attention of the target audience.Identifying customers needs and recommending new content to address gaps in the company's current content.Content Writer Requirements:Bachelor's degree in communications, marketing, english, journalism, or related field.Proven content writing or copywriting experience.Working knowledge of content management systems.Proficient in all Microsoft Office applications.A portfolio of published articles.Excellent writing and editing skills.The ability to work in a fast-paced environment.The ability to handle multiple projects concurrently.Effective communication skills.Requirements:Proven work experience as a Content Creator, Copywriter or similar roleExcellent writing and editing skills in EnglishAn ability to fact-check long-form content piecesTime-management skillsFamiliarity with SEOBSc in Marketing, English, Journalism or relevant field