Aptech Global Immigration Services Pvt. Ltd.

Delhi

Develop optimization strategies that increase the company's website search engine results rankingsWhen conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROIManage the expenses of SEO campaigns, stay on budget, estimate monthly costs, and reconciling differencesClosely collaborate with web development team to ensure SEO best practices are properly followed throughout website contentWork with editorial and marketing teams to drive SEO in content creation and content marketingTake responsibility for page optimization for search engine marketingPerform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materialsResearch and implement search engine optimization recommendationsCreate and execute link building strategyChange website architecture, content, linking and other factors to improve SEO positions for target keywordsDetermine measurable goals that demonstrate improvement in marketing effortsMonitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performanceCollaborate with others within the marketing department to manage SEO strategyWrite compelling and high-quality website content, including blog posts and page descriptions to improve website search results