We dont particularly like ad agencies. Or traditional marketing theory. We like pizza. And low budget horror films. We lust good stories. We partner the underdog. We prefer our coffee dark. We are full of contradictions. And in that sense, we are like EVERYONE ELSE. We are just people. Exactly like youand your customers. People who hate being interrupted, and manipulated, and lied to. People who love being entertained, surprised and rewarded.