- Assisting in the formulation of strategies to build a lasting digital connection with consumers- Planning the companys presence on social media- Launching optimized online advertisements to increase companys brand awareness and reach- Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.)- Launch optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness- Be actively involved in SEO efforts (keyword, image optimization etc.)- Prepare online newsletters and promotional emails and organize their distribution through various channels- Provide creative ideas for content marketing and update website blogs