American Academy for Yoga in Medicine

Bangalore, Karnataka

Job Description:Join our team at the America Academy for Yoga in Medicine as a Full-Time Content Writer with a specialization in SEO. As a key contributor to our non-profit organization, you will be responsible for creating engaging and informative content related to health and wellness, specifically in the realm of yoga and medicine. Your role will extend to crafting blogs, articles, and promotional materials that resonate with our audience.Responsibilities:Create high-quality and compelling content that aligns with the brand voice and objectives..Develop and implement SEO strategies to optimize content visibility and ranking on search engines.Create attractive and catchy lines for posters, banners, and flyers to effectively communicate our mission.Enhance the overall look and feel of our website through skillful content creation, contributing to a user-friendly and visually appealing online presence. Write and edit blog posts, articles, and website landing pages on topics related to integrative medicine, including Yoga, meditation, philosophy, and spirituality.Develop SEO-friendly content to increase organic traffic and improve search engine rankings.Craft persuasive and engaging copy for marketing emails, social media ads, and business emails.Conduct thorough research on relevant topics to ensure accuracy and provide credible information.Collaborate with the marketing team to develop content strategies and brainstorm new ideas.Ensure all content is consistent with the brand's style, tone, and guidelines.Proofread and edit content for clarity, grammar, and spelling.Stay updated on industry trends, new techniques, and emerging platforms to optimize content performance.Work effectively under tight deadlines and manage multiple projects simultaneously.

We are looking for a talented and dedicated Marketing Manager to join our team at a non-profit organization focused on providing online learning management system (LMS) courses. In this role, you will be responsible for developing and implementing effective marketing strategies to promote our LMS courses and support the overall marketing efforts of the organization.Responsibilities:Marketing Strategy Development: Work closely with the leadership team to create comprehensive marketing strategies that align with the organization's goals and objectives. Identify target audiences and develop innovative approaches to engage and attract learners to our LMS courses.Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email marketing, search engine marketing, and display advertising. Monitor campaign performance, analyze data, and make data-driven adjustments to maximize reach and conversion rates.